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Artificial intelligence isn’t theoretical anymore—it’s here, shaping how companies compete, innovate, and make decisions. Yet many leaders in food manufacturing and processing still hesitate to adopt AI, held back by concerns over privacy, culture, or simply not knowing where to start.

This webinar goes beyond “AI for the machines.” Instead of focusing on plant equipment automation, the conversation highlights how AI is becoming a practical tool for professionals in departments across the company—IT, sales, marketing, operations, compliance, and beyond. From simplifying workflows to generating new insights, AI is transforming how teams work, communicate, and create value.

In this session, FPSA brings together leaders who are embedding AI into their organizations—not to replace people, but to enhance their capabilities. Attendees will hear how Festo is rolling out its “Digital Mindset” program, creating internal champions, and training staff on prompt engineering so employees at all levels can use AI with confidence. Real-world examples, from sales lead generation to tariff analysis, will show how AI is already delivering measurable value today while helping companies prepare for tomorrow.

What you’ll learn:

• How to overcome cultural resistance and address employee fears about AI adoption.
• Practical AI applications already driving results in areas like lead generation, market intelligence, and tariff analysis.
• Why individuals who learn to use AI will have a clear advantage—and how to equip your teams with the skills they need.
• The role of digital champions and prompt engineering in building confidence and scaling adoption.
• How to position AI as a lasting competitive advantage, not just a short-term tool.

Whether you’re an OEM, a food producer, or an industry partner, this session will help you cut through the hype and start building AI into your operations in practical, strategic ways.

Speakers